Generation Z—have you heard what they’re saying about you?

Making up nearly 25% of U.S. population, your generation has the power to change the world—and research shows that’s exactly what you aim to do. They use Generation Z as an umbrella term— labeling tens of millions of individuals in a way that groups all of you together—and you hate it. Your generation is more…

Read More

Nighttime Navigation

It’s 10 o’clock. You’re lying on the couch, and one of those advertisements that looks like the Willy Wonka and the Chocolate Factory introduction comes on. The rich, gooey chocolate is dripping delectably and magically into a perfect shape, followed by an image of an actress seductively biting into the now-solid delicious looking chocolate. Drool…

Read More